People-first content, in your voice.
Generic AI writing sounds the same on every site. Pencil’s drafts sound like you, and they answer your readers’ real questions instead of filling a page.
Pencil is your content agent for people-first writing in your voice.
Everyone who signs up gets early access.
Guide to home energy audits
Write a guide to home energy audits for first-time homeowners.
Pencil’s move
Pencil is an AI content studio for teams who write to help their readers, not to fill a page.
Pencil drafts people-first content in your voice, a piece or a whole catalog at a time, and keeps it up to date. Every edit waits for your review.
Your content stays up to date.
Pencil suggests how often each piece needs updating and schedules the next update for you. When it’s due, pick the improvements you want, from outdated facts to questions your readers have started asking.
Pages your shoppers search for, drafted in bulk.
Give Pencil your product feed and it drafts the pages your store is missing: comparisons, buying guides, and collections like men’s hiking boots on sale. Each one targets what people search for, so your store shows up in search and AI answers.
No more copy-paste from ChatGPT and Claude.
Research, drafts, edits, and publishing all happen in Pencil. Nothing to copy out of a chat window, fix up in a document, and paste into your CMS.
Every edit waits for your approval.
Pencil’s edits show up as tracked changes that you accept or reject, one at a time or all at once. Nothing reaches your readers until you say so.
Select any sentence and ask.
Highlight a passage and ask Pencil to rewrite it, shorten it, or check the fact behind it. The answer comes back as a tracked change, with its source.
Expert insight no other page has.
Pencil interviews you, or an expert you know, one question at a time. Their answers become quotes in the piece, credited by name, title, and company.
Find what the pages outranking you cover.
Pencil compares your page with the ones above it in search, using today’s results and your Search Console data, and lists the topics you’re missing. Every finding links to its source.
From research to published, in one place.
Publish with one click.
Pencil connects to WordPress, Shopify, and Sanity, so you can find, edit, and publish your content without leaving Pencil.
Your choice of model.
Choose the model behind each agent from OpenAI, Anthropic and Google.
A workspace for every brand.
Each brand or client gets its own workspace that you can share with your team.
Get early access
Everyone who signs up gets early access. Claim yours with just your email, no strings attached.
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Everyone who signs up gets
- Early accessStart writing with Pencil before it opens to everyone.